How to Build an SEO-Friendly Website from the Start

Start With the Purpose of Your Website

Before selecting a design and creating pages, it is necessary to figure out what your website is supposed to do. A lead generation website will have different features compared to an online store, service website, or a company website that is intended to provide information only.

Goals and objectives of your business must affect the website structure. You must think about products or services you plan to market, potential audience and desired action of visitors.

The structure will also help to define what pages your website will need. Such structure is useful for visitors who need navigation and can assist search engines in figuring out the connection between the pages.

Build a Clear Structure That Search Engines Can Understand

A search engine friendly website goes beyond having good looking pages. It must have an effective website architecture that is both user and search engine friendly.

The most important pages need to be easily accessible while the related pages should be interlinked using appropriate internal links. The categories, service pages, blog posts, and other website pages must have an appropriate relationship among themselves and not be randomly created.

The page URL, heading, navigation, and internal linking need to be looked into at the time of designing itself, since it will be too late to address those issues afterwards.

Create Pages Around Real Search Intent

SEO does not mean the mere insertion of keywords into a site. Each page must have a certain function and carry information relevant to what users seek.

Think of the questions, difficulties, and requirements of your future visitors before writing any piece of text, and then compose corresponding pages.

The title, heading, description, and main content must be coherent. Do not try to create several pages that aim at ranking in the same search phrases. Make the topic and purpose of each vital page unique.

Such an approach may turn out helpful both for visitors and search engines.

Make Technical SEO Part of the Development Process

It is important to note that Technical SEO must not be seen as a concept that will only take place after a website has been created. It is important to consider Technical SEO at the time of creation of the website.

Some of the technical areas that could impact the performance of the website in the search include mobile friendliness, page loading speed, crawlability, indexing, image optimization, redirects, canonicalization, structured data and secured connections among others.

The website must also undergo testing through various devices and browsers. A technically good website will not only provide a good experience to the visitors but will also make it easier for search engines to understand the website.

Here at SEO Era, we offer our services to help businesses consider these SEO needs when creating the website.

Build a Website That Can Grow With Your SEO Strategy

A well-done SEO website needs to be ready for future development. Your company can introduce additional services, write additional content, choose new keywords, or expand its activities into new regions.

That is why the website should have enough flexibility to add new pages and content without complicating its structure. Moreover, the website should have some space left for further optimization as well.

SEO is always a process, and that is why the website should be created in such a way that would allow you to improve your position continuously. Here is where professional SEO services come in handy as they can help you to monitor the performance of your website and to identify new opportunities for your SEO organic growth.

If you are going to launch a new website, then making it SEO-friendly from scratch will take much less effort and time for you and will give you better results in the long term. Do not wait with your SEO till your website is built; let us help you to do it right from the start.